Adidas and Celtic are reportedly preparing to extend their highly successful kit partnership, according to Footy Headlines. The existing deal, which started in the 2020/21 season and is set to run through the end of the 2024/25 season, has been a major commercial win for both sides. However, no official details have emerged regarding the length of the potential extension.

When Celtic initially unveiled their five-year deal with Adidas, it was celebrated as the largest kit sponsorship ever in Scottish sports history. The partnership has certainly delivered on that promise, with Celtic breaking into the top 20 best-selling football clubs worldwide in 2023, generating a remarkable £29 million (€34 million) in kit sales alone. This impressive figure underscores the high demand for Celtic-branded Adidas gear, making it clear why both the club and the sportswear giant are eager to extend their successful collaboration.

Historically, Celtic has shifted between major kit suppliers, transitioning from Umbro to Nike, then to New Balance, before landing the lucrative Adidas deal. With the ongoing success of the current partnership, any extension is expected to be another major deal. However, the final terms will likely depend on the length of the new contract, which has yet to be confirmed.

Adidas has gone beyond the typical three first-team kits per season, offering a wide array of training gear, special edition jerseys, and even Celtic-branded trainers. This extensive product range has made Adidas a favorite among Celtic fans, while the German sportswear giant appears just as satisfied with the partnership, thanks to its strong commercial success.