Leeds United have officially extended their partnership with Adidas, now set to continue through the 2025/26 season and beyond. Initially set to conclude at the end of this campaign, the renewed deal highlights Leeds’ strong commercial appeal, a key advantage as they pursue promotion back to the Premier League. This lucrative Adidas agreement, originally formed during their Premier League stint, positions Leeds to outpace much of their Championship competition financially, reinforcing their ambitions for a swift top-flight return.

Leeds United has confirmed an extension of its partnership with Adidas, which was previously set to expire at the end of this season. Since their initial collaboration in 2020, following Leeds’ promotion, Adidas has been the club’s official kit and merchandise supplier. While specific terms of the extension remain undisclosed, Chief Operating Officer Morrie Eisenberg shared his enthusiasm for the continued relationship with the renowned German brand.

Leeds United’s Chief Operating Officer Morrie Eisenberg expressed the club’s excitement over their renewed partnership with Adidas, saying, “We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating with the fantastic team at Adidas. The brand is one of the most recognisable names in sport, and we have really enjoyed working alongside them on not only kit designs and launches but also limited-edition ranges such as Originals and the recently released Spezials range.”

Christopher Walsh, Vice President Brand at Adidas, also shared his enthusiasm, adding to the anticipation around this extended partnership.

Christopher Walsh, Vice President Brand at Adidas, expressed his enthusiasm for the extended partnership, stating, “We are thrilled to extend our successful partnership with Leeds United. Leeds United is a club with a rich history and a passionate fan base, and we are proud to be a part of their journey.

“We look forward to creating more iconic kits and apparel that excite and energize fans both in the UK and around the world. Together, we will continue pushing boundaries in performance, style, and innovation on and off the pitch.”

It’s safe to say Adidas has excelled this season with the kits and additional clothing launched since July, particularly highlighted by the striking yellow away kit featuring the ‘Smiley’ badge. This bold design has garnered significant attention and praise from fans, showcasing Adidas’s commitment to blending style and creativity in their collaborations with Leeds United.

Leeds United has shared impressive figures from the record-breaking launch of their Away Kit for the 2024/25 season. “The extension comes after a record-breaking launch for our Away Kit, where we sold 15,000 shirts in the first day alone, surpassing all previous Leeds United jersey sales in the first 24 hours.” This remarkable achievement highlights the strong demand and excitement surrounding the club’s merchandise, further solidifying their successful partnership with Adidas.

Adidas has set the bar incredibly high for Leeds United this season, delivering standout kits and merchandise that have resonated deeply with fans. The record-breaking sales and innovative designs, including the eye-catching yellow away kit with the ‘Smiley’ badge, have raised expectations and excitement around the club’s offerings. As Leeds aims for promotion and continued success, this partnership is poised to play a crucial role in enhancing the club’s identity and appeal on and off the pitch.

It’s been fantastic to see the kits this season receive such a positive response, along with the additional ranges released more recently. However, Adidas now faces the challenge of meeting the high expectations of Leeds fans going into next season. With this season’s incredibly strong designs and the popular retro style, supporters are eager for more of the same. The success of the current offerings has set a high standard, and fans will undoubtedly be looking forward to even more innovative and stylish kits that reflect the club’s rich heritage.